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Branding Promotional Products

There are so many different methods available to brand promotional product items. Below is a brief guide describing each option. 


Pad Printing

Pad printing is a process which uses a silicone pad to transfer your image to a product from a laser etched printing plate. This process is one of the most practical and popular ways of branding promotional products due to its ability to reproduce images on uneven or curved surfaces and print multiple colours in a single pass. 

Screen Printing

Screen printing is a method which involves forcing ink through a mesh screen with a squeegee onto the product or substrate and is excellent for large print areas on flat or cylindrical objects. 

Laser Engraving

Laser engraving gives a permanent finish and creates a higher perceived value than direct printing. It is ideal for metal and glass items and because it is a digital process this can be used for personalising products with individual names. 

Resin Coated Finish

Resin coating an image produces a stunning 3 dimensional effect and elevates the perceived value of any product. Vinyl labels are resin coated which produces a very durable weather proof label that is almost indestructible. Resin labels can be printed in full colour and used very effectively to brand a large variety of products. 

Full Colour Label

Full colour labels are used for products with substrates that are difficult to print successfully with any other method. Full colour labels are either printed with a digital inkjet printer if they are vinyl or a digital printing press for paper labels. 

Full Colour Heat Transfer

There are several methods of producing heat transfers. They can be printed and cut to shape on a digital inkjet printer. The disadvantage of this method is that the transfer can look like a label when heat pressed onto the product. Other methods are screen print, offset or full colour digital printing onto a release media. These methods give a finished print very similar to direct printing but the image is often much sharper and can reproduce finer detail. Heat transfers are commonly used to brand textile surfaces and bags. They are heat pressed onto the product and produce a permanent bond.

Sublimation

Sublimation is achieved by heat transferring a digitally printed full colour image from a paper transfer to the product. This process can reproduce stunning, vivid, full colour graphics but there is limited control over the colour outcomes which makes reproducing PMS colours very difficult and in some cases impossible. Only certain surfaces can be branded with sublimation printing. 

Digital Media

This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc. Both digital inkjet and digital printing presses are used in the production of digital media. It is difficult to reproduce PMS colour matches with digital printing. 

Direct Digital

Direct to product digital printing involves the transfer of ink directly from the print head of a special inkjet machine to the product and can be used to produce full colour printing on flat or slightly curved surfaces. One big advantage of direct digital is that these machines can print a layer of white ink under the copy making them ideal for branding dark coloured products. 

Kiln Fired Decal

Kiln fired decals are transfers printed with a ceramic ink that are applied to coffee mugs and glassware which are then fired at high temperatures in a kiln. The advantage of kiln fired decals is that the print becomes part of the surface and is permanent. They are also good for decorating mug handles and the inside lip as well as producing larger print areas on irregular shaped mugs or glasses.